A total of 6,000 social media posts supporting SKM’s 2014 digital campaign were collected between Oct-Dec. The public was encouraged to share their feelings and messages about kindness on their own social media accounts and use the hashtag #nationofkindness.
In a meaningful twist, the posts could go beyond the virtual realm to do some real good in the here and now. SKM’s corporate partners Gardenia, F&N and Super Group threw their weight behind the campaign by pledging equivalent food items for each hashtag raised, which could then be distributed to underprivileged households in Singapore.
Collaborating with welfare group Lions Befrienders as well as self-initiated volunteer groups such as The Volunteer Switchboard, Project Awareness, Post Museum and Happy People Helping People, the items were distributed in several batches.
To date, most of the 2,000 Gardenia loaves and 2,000 F&N goodie bags have been allocated and distributed to the beneficiaries. Dispatch of the remaining will continue into the new year, with the distribution of Super instant cereal packs to also commence in 2015.
Rounding off a campaign themed “A Nation of Kindness Starts with One” which advocates for stronger ownership of building a kinder and better Singapore, the hashtag initiative drew some encouraging signs that the public is keen to make a positive difference, whether online or offline.
While one can’t do everything, everyone can certainly do something.
With more of us acting in this spirit and being the change we wish to see, a kinder and more gracious society can only be on the cusp of beautiful reality.
To view the social media posts contributed by users, visit http://makesomeonesday.sg